Now it's 1-800-BEAST-4-U

Here's an old news item: CNN tells how a Bible college in Kentucky pleaded with its phone company for months to get rid of their "666-" phone number.

"We're just elated that the number has been changed," said Rob Roy MacGregor, the college's vice president of business affairs. "It was like we had this Scarlet Letter attached to us."

Congratulations, folks.