Annunciation Cathedral, Roslindale, MAAt two points in the Melkite Akathist service, the priest incenses the congregation and the icon of the Theotokos, while the congregation sing the Kontakion of the Annunciation (Tone 8):

Triumphant Leader, to you belongs our prize of victory!
And since you saved us from adversity, we offer you our thanks: we are your people, O Mother of God!
So, as you have that invincible power, continue to deliver us from danger, that we may cry out to you: Hail, O Virgin and Bride ever pure!