At two points in the Melkite Akathist service, the priest incenses the congregation and the icon of the Theotokos, while the congregation sing the Kontakion of the Annunciation (Tone 8):
Triumphant Leader, to you belongs our prize of victory!
And since you saved us from adversity, we offer you our thanks: we are your people, O Mother of God!
So, as you have that invincible power, continue to deliver us from danger, that we may cry out to you: Hail, O Virgin and Bride ever pure!