This is not what the Greeks called “philia”

This just shows how hopelessly befuddled this culture is about the word “love”.

City of Brotherly Love kicks off gay ad campaign

Philadelphia, the City of Brotherly Love, has launched the first U.S. television advertising campaign to promote a city as a gay destination, officials said on Wednesday.
In the television commercial, a young man in colonial attire writes a letter inviting his beloved to meet him at Independence Hall, one of the city’s main tourist attractions.
The man is approached by a woman who glances at him but passes by before another man greets the letter writer and accepts flowers.
The spot emphasizes the city’s historic attractions and its friendliness to gay travelers and is part of a three-year, $1 million campaign using the slogan “Philadelphia – Get Your History Straight and Your Nightlife Gay.”

4 comments

  2. Sadly, this development isn’t too surprising. Gays are a high-discretionary-income demographic group (usually professionals with no kids). The tourism industry since the mid 1990’s has marketed heavily to them. Any number of localities have pursued them.
    Philly, like most big cities, has a very liberal city gov’t. And it no doubt has a local government’s typical utterly insatiable appetite for money. And the vast majority of the population probably couldn’t care less if the local gov’t markets itself to gays. Has the Archdiocese of Philadelphia had anything to say about this?
    Expect more such marketing campaigns from liberal local gov’ts in the future.

  3. I agree with most of what Beregond has to say, but I offer one probable correction. I ,ay be wrong but I’ll bet you’ll find that it’s not the city government that is directly marketing itself in this instance. This disgrace is the product of the Chamber of Commerce. In other words, it’s the merchants. No doubt, however, the City will not decline any increase in tax revenues.

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